Hongdae Shopping Street: The Ultimate Guide when Traveling to Korea

Hongdae shopping street is a lively and bustling area in Seoul filled with fun things to see and do. From vibrant markets and street food to Korean cosmetics and quirky cafes, Hongdae has something for everyone.

This article will provide an in-depth guide on how to make the most out of your visit to Hongdae shopping street, including the top things to do, how to get there, and tips for an enjoyable experience. Whether you’re a first-time visitor or seasoned traveler to Seoul, a trip to the iconic Hongdae district promises to be entertaining and memorable. So let’s get started!

How to Get to Hongdae Shopping Street

There are numerous routes to reach Hongdae shopping street. Here are some suggestions to assist you in selecting the most suitable option based on your requirements:

By Subway

The easiest and most reliable way to get to Hongdae in korean is by subway. The closest station is Hongik University Station, which can easily be accessed from Line 2 or A’REX line. Once you have arrived at the station, simply follow the signs and you will find the main entrance to Hongdae shopping street.

By Bus

Another option is to take a bus. Bus routes that go to Hongdae are the number 9001, 1501, and 1502. Most of the buses start from the main Seoul Station and make their way to Hongdae shopping street in approximately 30 minutes.

By Taxi

Another way to reach the shopping street is by taxi. Most taxis in Seoul are clean and comfortable and can be easily booked online or at your hotel. Simply provide the taxi driver with directions to Hongik University Station, which should take about 20 minutes from the centre of Seoul.

By Private Car

If you’re looking for a more luxurious and comfortable option, then consider booking a private car. Private cars are available to hire online or at your hotel and have fixed fares so you can be sure of the price ahead of time.

Things To Do In Hongdae Shopping Street

Once you have arrived, there is plenty to do in Hongdae shopping street. Here are some of the top attractions:


Hongdae Shopping Street is teeming with a delightful array of small shops and boutiques, offering an eclectic mix of treasures.

Immerse yourself in the world of Korean street fashion, where you’ll find trendy styles that effortlessly blend modern trends with cultural influences.

Explore the nostalgic charm of vintage items, each holding its own unique story waiting to be discovered. And don’t forget to visit the charming souvenir shops at Hongdae, where you can uncover the perfect memento to forever cherish your experience at Hongdae Fashion Shopping Street.

Acquire a variety of cosmetic products to take home with you

Korean cosmetics have skyrocketed in popularity worldwide, and in the bustling Hongdae Shopping Street, you’ll find an abundance of stores offering a wide range of beauty products.

From affordable drugstore brands to luxurious skincare lines, there is an extensive selection catering to every beauty enthusiast.

You can explore renowned brands like InnisFree, Nature Republic, The Face Shop, Etude House, and more…, ensuring a delightful shopping experience filled with endless options for your beauty needs.

The Face Shop

Check out the Wide Selection of Shoes!

If you’re looking for the perfect pair of shoes, then look no further than Hongdae Shopping Street! Here, you’ll find all sorts of footwear to suit any style and budget.

Whether you’re looking for a trendy pair of sneakers, comfortable sandals or formal dress shoes – you’ll be sure to find something that fits your needs and fits your style.

Don’t forget to check out the unique handmade shoes, they make for a great souvenir or gift!

Street Performances at Hongdae

Street Performances at Hongdae

Hongdae is known for its vibrant street performances – from traditional Korean music to modern covers of Western pop songs.

As you walk through the streets, be sure to look out for musicians and dancers performing in front of cafes and shops. There are also some amazing street artists who are happy to chat with visitors – no doubt it’ll make your trip more memorable.

Unleash Your Shopping Dreams at the LINE Flagship Store!

LINE, the popular messaging app, has made a big splash in Hongdae. It’s flagship store is filled with special edition products like LINE Friends t-shirts and mugs!

Check out all the lovely Line characters and pick up some unique LINE merchandise to take home with you.

At the rear of the shop, you’ll find a unique photo booth where you can take fun photos for free—it’s perfect for capturing your shopping memories at Hongdae Shopping Street.

Discover the Magic at Kakao Friends Store!

Kakao Friends Store

Kakao Friends is another popular messaging app in South Korea and its flagship store located at Hongdae shopping street is filled with fun, character-inspired merchandise.

Here you’ll find an array of unique items featuring the adorably cute characters like Ryan, Muzi, and Neo – perfect for both you and your family. Take photos in the specially-designed photo zone, or pick up one of their signature items such as the famous tumbler!

Explore the vibrant Hongdae Mural Street! It’s an absolute must-see! 😊

Hongdae Mural Street is a stunning street art gallery that packs plenty of visual punch! It’s a great place to capture the unique energy and vibrant colours of Hongdae, with eye-catching works of art adorning every wall.

This famous street has become an Instagram hotspot for locals and tourists alike – you’ll definitely want to grab your camera and snap some amazing shots to remember your trip!

Explore the vibrant Hongdae Free Market every Saturday

If you’re looking for some unique souvenirs or gifts, then the Hongdae Free Market is a must-visit! This vibrant market takes place every Saturday and features an eclectic selection of handmade items, crafts and vintage goods.

From cute knick knacks to one-of-a-kind art pieces, there are plenty of treasures to be found. If you’re lucky, you might even find some rare items that can’t be found anywhere else in Hongdae!

Refuel and Restore with Relaxing Coffee Shops

If you’re looking for a place to rest after your shopping spree, then look no further than the numerous coffee shops located around Hongdae. Whether you’re searching for an independent small cafe or one of the many international franchise outlets, you’ll be sure to find the perfect cup of coffee or tea to refuel and restore.

And if you’re lucky, you might even stumble across one of the many unique themed cafes that dot the shopping street – from cosy cat cafes to old-school vinyl record stores.

Below are some café shops that you must check out when visiting Hongdae Shopping Street:

  • MangoSix Coffee Shop – Offers a cozy atmosphere with unique coffee blends.
  • Book and Bed Hongdae – A unique cafe/bookstore, perfect for book lovers.
  • Antiquitea – An old school tea house that offers traditional teas from all around the world.
  • Tomatte Cafe – An Instagram worthy cafe serving delicious desserts.
  • Coffee Tree – A hip cafe with a modern atmosphere and great views.
  • Cafe de La Mode – A quaint cafe serving some of the best coffee in town.

Discover Delicious Street Food at The Hongik Street Food Festival

If you’re a foodie, then the Hongik Street Food Festival is an absolute must-visit!

This annual event takes place every summer and draws in crowds of locals and tourists alike. Here, you’ll find an incredible selection of street food vendors, offering a variety of delicious treats from all over the world.

From Korean-style fried chicken to Japanese-style okonomiyaki, there’s something for everyone! And don’t forget to try some traditional Korean snacks like rice cakes and tteokbokki – they are sure to tantalise your taste buds!

Enjoy a Relaxing Day at the Hongdae Eco Park

Hongdae Eco Park is the perfect place to relax and unwind from the hustle and bustle of the city. This beautiful park features lush green fields, walking paths, and an array of outdoor activities for everyone to enjoy.

On the weekends, you’ll find a variety of events and performances held here – from live music concerts to street art festivals. And if you’re a pet lover, then you won’t want to miss out on the weekly Pet Festival!

End the day at Hongdae Club Street

When night falls, Hongdae comes to life with its lively and vibrant club street. Here, you can find a wide variety of bars and clubs offering an array of entertainment – from stand-up comedy performances to live music shows.

And if you want to take your night out up a notch, then don’t miss the famous Seoul Drag Queen Show – an amazing performance that will leave you feeling empowered and inspired.

Shopping Tips and Discounts in Hongdae Shopping Street

If you’re looking to save some money on your shopping spree in Hongdae, then here are some tips and discounts that will help make the most out of your trip!

Look out for discount vouchers

Many stores in Hongdae shopping Street offer discount vouchers that are handed out to customers – so keep an eye out for these while you’re walking around the area!

Don’t be afraid to bargain

In Hongdae, it’s expected that customers haggle for prices – so don’t be afraid to try and get a better deal. Most store owners are willing to negotiate, so you may be able to land yourself a great bargain!

Follow the locals

The best way to find the hidden gems in Hongdae Shopping Street is to follow the local shoppers. Even if you don’t speak Korean, it’s easy to spot what they’re looking for – and you might even be able to snag some great deals along the way!

Use your T-money card

Using your T-money card to pay is the fastest and easiest way to shop in Hongdae Shopping Street – it will save you time and money! You can also use it to take advantage of special discounts or promotions offered by participating stores.

Stay at Hongdae shopping Street!

If you’re looking for a place to stay, then look no further than the hostels in Hongdae Shopping Street. Not only are they incredibly convenient and comfortable, but they also offer unbeatable prices – perfect for budget travellers!

From luxury hotel-style rooms to cosy dorms, there’s something for everyone. And with so many attractions nearby, you won’t have to travel far to explore the sights and sounds of Hongdae.

Here a recommended hotel in Hongdae:

Below is some hotel that you must check out when visiting Hongdae Shopping Street:

Hotel Seokyo

Located in the heart of Hongdae, this hotel offers great views of the city and a variety of amenities. Plus, you can take advantage of exclusive discounts when you book through their website!

Treehugger Hostel

If you’re looking for a cosy and comfortable place to stay, then this hostel is a great choice. It offers private rooms as well as dorms, so there’s something to suit everyone’s needs.

Hotel Clover Hongdae

This hotel is perfect for those who want to experience the luxury of staying in a hotel without breaking the bank. With stylish rooms, great views, and modern amenities, this is one of the best options for those looking to stay in Hongdae.

Tips for Visiting Hongdae Shopping Street

Hongdae Shopping Street is one of the most vibrant and exciting areas in Seoul – but it can be overwhelming for first-time visitors. Here are a few tips to help make your visit smooth and stress-free:

Wear comfortable shoes

As with any shopping district, you’ll be doing a lot of walking! So make sure to wear comfortable shoes and clothing that you can move freely in.

Bring cash (and a credit card)

Many stores in Hongdae Shopping Street only accept cash – so be sure to bring enough with you! Some stores may also offer discounts for using a credit card, so it’s worth carrying one as well.

Visit Hongdae in the evening time

The streets of Hongdae come alive in the evening – when all the bars and clubs open up and the night markets bloom. So if you’re looking for a fun night out, we recommend visiting in the evening!

Take a break

Hongdae Shopping Street can be quite tiring – so don’t forget to take regular breaks throughout the day. This will help you stay energised and make the most of your shopping experience.

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  1. Are there any ATMs in Hongdae Shopping Street?
  2. Yes, there are several ATMs located throughout the shopping street – so you’ll never have to worry about running out of cash!
  3. Are there any cultural experiences in Hongdae?
  4. Yes, there are a variety of cultural experiences to be found in Hongdae Shopping Street. From traditional Korean performances and live music shows to street art festivals, there is something for everyone here!
  5. Are there any free activities in Hongdae?
  6. Yes, there are several free activities to enjoy in Hongdae – such as the weekly Pet Festival or the annual Hongik Street Food Festival. So have a look around and you’ll be sure to find something that piques your interest!
  7. How to get to Myeongdong shopping Street from Hongdae?
  8. The best way to get to Myeongdong Shopping Street from Hongdae is by taking the subway. The journey takes approximately 20 minutes and can be done for a low cost. Alternatively, you can also take a bus or taxi – though this may be more expensive.
  9. Are there any safety tips to keep in mind when visiting Hongdae Shopping Street?
  10. Yes, it’s important to take certain precautions when travelling to and from Hongdae. Always be sure to carry your passport or other valid identification with you at all times, and avoid walking alone late at night. Additionally, it’s also advisable to keep your valuables close to you and stay alert for pickpockets in crowded areas.


Hongdae Shopping Street is one of the most vibrant and exciting places to visit in Seoul. With its bustling streets, delicious street food, and wide variety of entertainment, there’s something for everyone here!

Whether you’re looking for a shopping spree or a relaxing day out, Hongdae has it all – so don’t miss out on this incredible experience. And if you keep these tips and safety precautions in mind, then you’ll have the best time exploring this amazing destination. So come on down to Hongdae Shopping Street and start your adventure! 

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